3 Ways to Sell Books
#1 ~ Author website ~
- Having your own website provides you with an opportunity showcase yourself as an author, as well as promoting your books. Audiences are interested in personalities, look at all the celebrity following these days – how can you bring your personality to the fore-front so your readers can get to know you?
- it’s not just about making your site interesting, the key is helping people find your site – check out our Virtual Treasure Hunt articles starting here.
- To sell books, you have to make it easy for visitors to find and purchase within a couple of clicks – when users find your site, get interested in your book, how many clicks does it take for them to be able to buy it? Have you put PayPal button on every screen?
#2 ~ Stores — on and off-line
- Many authors do a book signing at their local Chapters/Indigo store, community stores are usually happy to support you (books are taken on consignment for event day and/or a period before and/or after) – make sure you tell everyone you know about the signing, contact local press, announce before, during and after on social media. This isn’t so much about making money (stores generally take a discount of 40-50%); it’s more about creating awareness within your community. Here are some examples: High In the Sky & Gabby Goes to New York City
- Independent book stores and other local stores could be open to selling your book on consignment as well. Or host your launch event and display your book with note of where to purchase. Our authors’ books are in gift stores, flower shops, local markets and other interesting shops – it never hurts to ask! In return, advertise the store on your website and social media. Here are some examples: Enter the Hurt at Different Drummer Books & The Dog on My Head at Finchers
- Setting up an online account at Amazon.ca (for printed books) is easy and free to set up. Here are some basic instructions to get you started on Amazon.ca Marketplace. If you don’t want to distribute your books – try Amazon.ca fulfillment (an easy toggle on your Amazon.ca Marketplace account).
#3 ~ Events
- Of course you’ll have a launch event for friends and family and/or invite everyone you know, contact the newspapers and use social media to announce. Here are some examples:Lakeshore Detectives at local restaurant, We Love You, Mrs. McCorkle at teacher gathering, I Have a Story For you at local coffee shop & Life Message Book of Enterprising Hearts at event attended by over 300 people.
- There are events that focus on book sales and other interesting events that are linked to special times of year, locations or audiences. Here are some examples: Children’s Books at the Word on the Street, 3 Syllable Lillian (and Jullian too!) at parent bazaar, Fall Colours Event spotlighting local authors and artists & What I See, I Can Be – Children’s Yoga Book at Yoga Events and conferences
- You can plan a cafe book tour like Laurie Goodman Photography for Life Messages books or virtual tour like Martha Beck for Diana, Herself
TIP ~ If you attend a known event, one organized by a group, or that happens on a regular basis – the event might have a built in audience, advertising already planned, more promotion exposure … so rather than doing all the marketing yourself, you can build on that!0