The research on this has been interesting to say the least!
While it seems you can only advertise on Amazon via an account on Amazon …
Businesses can actually advertise any product (you are a book publisher business): Amazon Advertising helps grow businesses and brands of all sizes
Or as a book vendor, you can advertise; your books must meet the following criteria to advertise:
- Be written in English
- Be available on Amazon.com
- Meet the Book Ads Policy
If you have used IngramSpark, then you may need some information from them regarding vendor identification. Consult with IngramSpark. For books set up via IngramSpark – here’s some more info from IngramSpark.
Or, as an author, set up your ‘author page‘ and ask to claim books and how to coordinate to advertising your books.
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