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Amazon – just a few words to engage your audience!

That’s all it takes to engage your audience and all that you have.

A great book description may help you sell more books!

So many books out there – you have to grab their attention, standout from all the others! Why?

HELLO – Why should your readers buy you book?

Because your book is what they are looking for, of course. And, you need to convince people browsing the virtual shelves that your book is just what they are looking for!

You basically have two to three lines to capture their interest – what should those two lines say to entice a reader and get them to click on ‘more details’ and actually buy your book?

Some simple tips to start with:

  • if you were searching for info on a book to help or of a particular genre, what would you enter? Write those words/phrases down.
  • think about how you can include those words in the description of your book
  • now, think how you can emphasize those keywords/phrases in the first two lines of your book description. That is what is seen on the first display of search results.

Enhance further:

Busy people generally don’t read word-for-word the description you’ve maybe spent hours crafting. Like the news that grabs peoples’ attention with headlines, so you should think about the format of your description – consider:

  • headlines – what will grab the reader’s attention on quick scan?
  • content – keep it concise; short sentences or bullet points, to the point
  • emphasis – a few; just a few goes a long way, key words could be presented in bold or italic

For example:

Non-fiction – Use bullet or numeric points to tell searchers at-a-glance why your book is the book for them, e.g.,

  1. the top three things readers will learn
  2. key things your book will help with
  3. results that others have experienced

Fiction

While you don’t want to let the cat out of the bag about the story, providing a short lead-in creating a vision, a cliffhanger, or a brief glimpse of interesting characters might intrigue them. This, along with a couple of brief sentences to make it clear what the book is about, provides a scanable engagement. What words and phrases would capture your eye when you are looking for a satisfying read?

Children’s books

Even though it is likely in the book details, include the reader level and tell parents the nature of the book. For example – Reading level: grades kindergarten to one. 32 pages with loads of colourful, originally illustrated images to engage young readers and help with comprehension. Fun lesson on sharing, with activities for parent/children and teachers/students at the back of the book.

A few more tips:

If your book is part of a series, make sure to share that – The Emissary’s Endgame – Book 3 in the suspense trilogy (by Erica Neale) – lets them know they can read more books.

Use keywords – plural, as we wrote in another article, people generally search in phrases. Keep this in mind when you write your description but don’t overdo it! The concise description needs to make sense and be focused on what your audience wants to read.

Check spelling and grammar.

Read your description out loud. Does it sound like you are enthusiastic? If not, how is it going to make your readers feel excited about reading your book?!

Include quotes and reviews. Update your description on a regular basis.

For inspiration, browse some best-selling titles and see what they put for their description.

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