An amazing but often overlooked addition to the tool chest of businesses and entrepreneurs is the takeaway book. What treasures of information and knowledge could you share with clients and potential clients to help your business bloom?
We have many authors who have enhanced their customer interactions, speaking engagements or even one-on-one consultations by offering a companion book that provides deeper insights, additional case studies, diagrams and visuals that further instruct on key concepts. The book could be part of the overall package, a discounted add-on or even a giveaway for attending. Whether in print or eBook form, the additional value gained from such an offering cannot be underscored further.
Case in point, Carpedia International Ltd. has created a unique and informative series of leather bound books providing key concepts in developing key business strategies. Easy to read, each ‘concept’ in the book is framed with a relevant image, short passages to explain the concept, all bound in an beautiful leather cover. They have offered the books (or access to a flipbook edition) as thank you gifts to their clients – a useful, meaningful and permanent reminder of the expertise they received from Carpedia International Ltd.
Laurie M. Martin, CTS, author of the very successful ‘Life Interrupted ~ Greater Success by Managing Life’s Toughest Moments’ has been speaking in North America since 2005 and is expanding her speaking career with an upcoming engagement in Spain! Laurie’s goal is to help organizations understand and succeed, finding their way through the unexpected events in the lives of themselves, family and/or their employees. As part of her speaking engagements she references the book in her talk and always has her physical book available and/or a digital copy can be purchased online. Participants can then refer back to her talking points with their copy – providing a well-rounded and engaging learning experience.
Lynn McLaughlin, author of ‘Steering Through It’ is just starting to explore the opportunities available as a speaker. And she has her printed book, ebook and even an audiobook ready to accompany her. Having just completed a podcast, and backed by her years in education, she will no doubt have great success not only expanding her reader base but, more importantly, sharing her experiences about steering through a life-threatening illness.
Carol-Ann Hamilton, author of ‘Coping with Un-cope-able Systems ~Advocacy for Eldercare’ has been providing advice and support for those dealing with the complex and often frustrating ordeal of caring for elderly parents or loved ones. Speaking engagements and workshops allow her to reach caregivers and her book/ebook provides a solid reference tool for participants.
In addition to the foundation book though, and especially for those authors holding workshops, support materials are also important. Take for instance, Audie McCarthy, for her book Networking Edge a companion workbook was also created which allowed participants to physically answer questions and/or complete exercises further enhancing their participation (and learning) from the workshop. And Anne Brown & Linda DeBelser created a series of binders for their Tiers of Healing Inc.TM workshop which fully engaged their participants in learning the concepts.
Not every entrepreneur feels they can write and that’s okay! Professional editors, collaborating with others, or even ghost-writing by a qualified writer can help get your story down on paper. And, we also have numerous articles on this blog to help you get started – plus a dedicated team of professionals to help you along the way – as much or as little as needed, we can help guide you to a professional result that fits your budget. (And, stay tuned for our the launch of our BEL Learning series!)
Celebrate this small business week by thinking about how books, whether:
- paperback or hardcover
- binders covers / tabs
- associated marketing materials – postcards, bookmarks, business cards, info sheets, order forms, posters
– can all add to your Business Toolbox and help your business offer something unique and lasting!0