Over the past number of weeks, we posted a series on Canada Self-Published Books – Marketing.
Marketing your book can be, likely as you have discovered, a full time job.
There is no magic wand that you can wave to wondrously engage readers to purchase your book with just listing it. It takes creativity, learning, work, and it happens over time.
One of our team members shared this comment: My dad was an amazing and successful salesman and just like when he worked travelling the road to visit clients and following up continuously by phone, the lessons learned and approaches are still valid – it took a lot of work to find purchasers, talk to them to find out what they actually needed and define your product as a solution to fill that need. He worked very hard to foster a great client base that would purchase now and later. Today, off- or on-line it really seems that the same systematic approach is what works best – search out places to put your book in front of potential readers, make sure that your book platform shows that your book offers solutions for readers, continually foster relationships to help build a client base that will recommend you and your book, and purchase the next book.
Marketing is a continuous process and an exercise in thinking about what people are looking for and building a foundation (after all, we are a ‘search with keywords’ culture, especially while we stay at home). Think of your book like a product that you may be looking for:
- How does your product answer what readers are looking for, what would they be searching for?
- Is your product readily available, easy to purchase?
- How are you attracting attention to your product, getting it in front of potential purchasers?
- Where and what are you doing to reach out and to find people who will be interested and how are you engaging their interest so they want to buy the product?
- Are you targeting a certain audience, creating books with current themes that are in keeping with current events and audience interests?
Rinse and repeat consistently and continuously – authors that get paid a good amount treat marketing their books like a full-time job and the resulting compensation is their salary.
If you want to know more about the nuts and bolts of thinking through the marketing process to help guide you in making a plan to take concrete steps in marketing your book with purpose, have a look at our online workshop that covers the key considerations and approaches + includes professional guidance to answer your questions.0