Over the next number of weeks, we are posting a series on Canada Self-Published Books – Marketing.
- Part 1: Book Listings
- Part 2: Author Profile & Inside the Book – read on
- Part 3: Book Ads – coming soon
Part 2: Inside the book!
We can’t pass this point without noting the key things for professionally self-publishing:
- Has your book text been professionally edited?
- If you have illustrations, have these been created by a professional illustrator?
- Does your book layout make it easy to read, fonts work in tandem for optimum presentation, and does your content display well on devices that people might use to read your book?
Now that we’ve got that out of the way and you are comfortable knowing your book presentation is top-notch – People like to sample before they buy. So having the “look inside the book” facility available is really a must. Check your listing and, if you don’t see it there, ask online retailer how to get it there (e.g., Amazon may automatically include in setup; IngramSpark select during set-up or email them afterwards).
Part 2: Author Profile
Use Your Author Page (on retailer site)!
For example on Amazon –
It seems they’ve updated things so you can update in one place to affect changes on global sites:
- Per the write-up by Amazon – write locally, connect globally – Sign in just once to manage your Amazon Author Central page and books around the world. Set up your author bio in multiple languages to reach readers across the globe: https://author.amazon.com/?locale=en_US
- Amazon’s Author Central page also seems to track sales stats – might be helpful for some information regarding earlier article on listings/categories.
- Traditionally published authors use these pages too.
- If you want something really spiffy or need technical help, hire a designer.
- Meanwhile, it seems fairly easy to add an author picture, bio, comments + you can feed in blog articles from your website – one way to add content and keep your page active without more work, as feed would be automatic once you set it up.
- Any place you can have an image, links and content provides another place for search engines to find you/your book.
- You can reuse information – copy it in.
- You can feed information – post once to your blog on your website and, if you set it up, it will feed your author page too.
Bonus tip – Have a look at some well-known authors’ pages to get ideas for your Author Central page, e.g., we follow this inspirational author: https://www.amazon.com/Joanna-Penn/e/B002BM8ICW
Consider if any and all venues are good for you – we hired a company to do SEO for us, they put so many bits of content in so many places that it certainly generated many more hits and this is apparently the way awareness is raised these days – the more places search engines land on things relating to you/your book, the more you come up in searches and people find you/your book.
Is it worth it to have a website?
We think “yes” – there are so many cost-effective hosting options out there, why not! Sure, social media is often free, that’s why so many people are using it.
But it’s nice to have a solid place to be that is the root (platform) for all other avenues you take to market.
Plus, if like the Amazon Author Central page or like the MailChimp feed for newsletters that we use you can talk about things in one place and, after setting up a feed, have the same information get to people in other places without doing anymore word – it could help you save time and get a consistent message out to your audience.0