Understanding self-publishing and researching your market is key.
Now is a great time to look at publishing your own book – Self-publishing is gaining tremendous momentum. More authors than ever are choosing self-publishing over traditional. And, when your book is on topic and completed professionally it garners respect.
SO – how do you start?
- Understand what it means to self-publish professionally – Ownership means you retain all rights, gives you creative control, and 100% of the profit belongs to you. It also means you have the responsibility to protect intellectual property/copyrights (yours and others) and ensure your product’s quality through such as professional edit, design and production.
- Research your market – Who is your audience? (“Everyone” is not the right answer!) You need to have a clear picture of your reader: What do they need help with? What are they interested in? What other books do they read? What problem will you solve? What inspiration will you provide? How will your book bring enjoyment? Focussing on your reader/audience will help you create a book that they will want to purchase.
- Start establishing your publisher/author platform – What is your vision of being an author (book readings, speaking engagements, visiting classrooms, Blogging online, etc.)? How will you communicate with your audience and build a relationship with them? What is the message you want to share with your readers? Will you use your author name or a publisher name? Set up your publisher records.
GREAT RESOURCES ~ Canadian Intellectual Property Office (understanding the basics, registration, searching databases) & Library and Archives Canada (ISBN, Cataloging In Publication, Legal Deposit). Check out our article on ISBN!0