Open the door to reaching more readers! Find the places they go to discover books … help them discover your book!!
As part of the marketing strategy we discuss with authors, we talk about ‘referral marketing’ – one method of reaching more readers. A way to help support discovery is by updating your profiles and engaging on platforms that support referrals, such as Goodreads. If you are listed on Amazon, hopefully you’ve claimed your author profile on Goodreads! If not already listed, then see about setting up a profile.
They have just sent a great email offering links to the following:
- To make sure you have all the tools you need ~ here’s an article on managing your Goodreads author settings.
- It is important to engage with readers but before you getting going on a book-reviewing spree or setting up your first giveaway, it’s important to review some of the basics ~ Goodreads marketing checklist.
- Think about your promotions and plan an organized approach. As we tell our authors, it is about building a strategy that leads into other effective sales tactics, not just random promotions. Read about what’s available, then decide what’s right for you/your book ~ here’s an overview of some of Goodreads most popular marketing articles to get you started.
Whichever platform you chose to showcase your book, where they will refer authors to your title to facilitate book sales, make sure you review their guidelines on account setting, options for promotion, and investigate opportunities to get the most out of the service.
Where do you list your books? Comment below to tell us what’s working well!
DISCLAIMER ~ TRIMATRIX Management Consulting Inc. is providing this information for general knowledge purposes only. It is the individual author/reader’s own choice and responsibility to review information independently and determine what specifics are applicable to them and/or if services suit their needs.The information provided by TRIMATRIX Management Consulting Inc. (and its operating businesses), in no way implies an endorsement, relationship or connection by or to the entities referenced.